About The Client:

An award-winning New York City hotel boasting 300+ room and suites.

Challenge:

While there are various factors that may affect revenue – i.e. rates, inventory, seasonality and competition – the hotel struggled to increase revenue over time and often saw a negative return on investment from their Google ads campaign.

Solution:

Increase PPC campaign average ad position, click-through rate and impression share via careful optimization including competitive analysis (identifying more successful tactics), re-strategizing, building a robust keyword list and tweaking bids and ad copy.

Results:

The client saw a significant +2,843% boost in revenue production from the PPC campaign – from generating $3,813.55 in October 2017 to $112,263,25 in March 2018. In July 2018, typically a slow month for NYC hotels, the campaign held strong generating $88,918.00 in revenue.